![]() PC commercials to highlight Macs security especially since the Heartbleed security flaw was announced last week. I believe this would be the perfect time to bring back some Mac vs. I put “only” in quotes since PCs are a very competitive market and in the segments that Apple plays in (premium priced systems, especially laptops) limits its ability to increase total share so gaining even a 1% increase won’t be easy to pull off even when users may be looking for a new system. When you assume the same selling price and other metrics as above Apple could generate over $4 billion in additional revenue (19% more Mac revenue than fiscal 2013’s) and $0.88 in EPS. market share generatesīoth Gartner and IDC estimate that there were 316 million PCs shipped worldwide in 2013. After applying a 26.2% tax rate and 874 million shares every 1% U.S.
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